Customers are important to every company. That’s because companies exist to provide them with goods and services. Communicating effectively with customers is an important skill to have as a professional and will help you create good relationships with them.


Here are five tips that will help you talk to customers professionally:

  1. Respond to complaints
  2. Be polite
  3. Answer questions
  4. Control your emotions
  5. Remember: “The customer is always right”

Respond to complaints

In many jobs, you will likely have to respond to complaints of customers. Follow these four steps to help you respond to complaints:

  1. Listen. Remember to first listen attentively to the complaint or problem.
  2. Make it right. Address the problem as best you can in order to keep your job and help the company stay in business.
  3. Don’t provide excuses. Rather, be straightforward and clearly explain your plan to fix the situation.
  4. Say thank you. Make sure to thank the customer for his or her time and for voicing the concern.

be polite

Be polite

Always remember to be polite when speaking to customers. Whatever the circumstance, be sure to speak professionally and considerately to those you are serving. Do not be condescending. Your job is to serve the customer as best you can, and it is crucial that you remain polite.

answer questions

Answer questions

Answer customer questions as best and directly as you can. If you are not sure of an answer, don’t make one up. Say that you will look into the situation and get back to him or her in a short amount of time. Then, remember to follow-up. If you think someone in another position or department can answer the question better than you are able to, ask him or her for the answer or give his or her contact information to the customer.

Control your emotions

It can be easy to get frustrated or angry when talking with customers, especially when serving a particularly difficult customer. It is important that you remember to keep your positive attitude and not take a complaint personally. Take a deep breath if needed before addressing the customer and you will be able to thoughtfully respond rather than simply react.

woman smiling

The customer is always right

The best way to handle customer service is to remember the phrase, “The customer is always right”. Remember that meeting customer needs will help you keep your job and help the company to stay in business. Even though customers may be mistaken at times, keep this phrase in your mind and you will almost always be sure to please them.

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