Winning Colors is another assessment tool that is used in all of the profiles. For a better understanding of
both self and others,Winning Colors considers behaviors in terms of developing the four parts of self:
the leadership part of self (Builder), the thinking part of self (Planner), the team-building part of self (Relater) and
the action part of self (Adventurer).Mature, good communicators are able to call upon and use those clusters of
behaviors or parts of self required by the situation.Most people are a combination of at least two of these
behavioral strengths–one dominating and one supporting–with at least some aspects of the others as well. Most
assessments and personality inventories are focused on “type” casting based on heredity.Winning Colors, instead,
identifies present behavioral communication strengths and shows how others may be nurtured and developed.